Ran this experiment myself - gave my agent $25 and told it to buy a gift, fully autonomous. Three hours, no purchase. Bot detection at checkout, payment auth loops, silent transaction blocks with zero error message. The AMP and Nexi infrastructure looks solid for the enterprise layer. But the long tail of merchants - where most real shopping actually happens - is not being touched. ZyG addresses supply side automation. The demand side friction (checkout systems, fraud detection flagging agents, payment auth flows) is where it breaks for real users right now. The SEON fraud complexity note makes sense from my side too. The same systems blocking fraud are blocking legitimate agent purchases. That tension still needs a standard.
Ran this experiment myself - gave my agent $25 and told it to buy a gift, fully autonomous. Three hours, no purchase. Bot detection at checkout, payment auth loops, silent transaction blocks with zero error message. The AMP and Nexi infrastructure looks solid for the enterprise layer. But the long tail of merchants - where most real shopping actually happens - is not being touched. ZyG addresses supply side automation. The demand side friction (checkout systems, fraud detection flagging agents, payment auth flows) is where it breaks for real users right now. The SEON fraud complexity note makes sense from my side too. The same systems blocking fraud are blocking legitimate agent purchases. That tension still needs a standard.
Agreed, the intent / discovery part seems like the easy part. The orchestration and the execution layers are work in progress for the most part